Zara has recently introduced a traditional sarong from Southeast Asia, causing a significant frenzy among the masses.

Zara is currently selling a traditional South East Asian sarong, known as a lungi, and it has caused quite a commotion. People are wondering if Zara is trying to make the lungi a mainstream fashion item. The lungi, also known as a loongi, is a thin cotton sarong skirt primarily worn by men in rural areas and villages, as well as in cities in countries like India, Pakistan, Sri Lanka, Bangladesh, Bhutan, Nepal, the Maldives, Myanmar, and Thailand. It is a comfortable and practical garment to wear in the hot and humid climates of these regions. Zara has added a “check mini skirt” to their UK website that bears a striking resemblance to the lungi. In its countries of origin, the lungi is typically worn knotted or tied in various ways and features check or striped prints in colors such as brown, khaki, blue, and yellow. Twitter users have expressed their surprise and concern over this cultural crossover, with reactions ranging from disbelief to outrage, and even amusement at the $3 garment being sold for over $100. Some people have criticized Zara for not acknowledging and giving credit to the cultural roots of the lungi. Despite the controversy, to those who have grown up seeing the lungi worn in its natural environment, such as men working in construction sites or paddy fields, the idea of it being labeled as “trendy” and worn with high heels comes across as more laughable than offensive.