Experience Life Like Dua Lipa with Her New Lifestyle Hub
Her lifestyle hub guarantees to be a comprehensive source of information for the effortlessly cool.
If you’ve ever wanted an inside look into Dua Lipa’s life, your search ends here.
On November 23, the pop star announced the launch of Service95, a highly curated weekly newsletter, website, and podcast that aims to give fans a glimpse into her stylish world. Covering topics such as “global style, culture, and society,” this lifestyle platform, set to debut in 2022, offers a wide range of Dua Lipa-inspired content.
In an Instagram video, the singer shared, “We’ll be sharing words, stories, cultural recommendations, and more from a variety of voices that I admire and trust in the fashion, beauty, arts, politics, global issues, and countless other spheres.” She also mentioned that Service95 will collaborate with writers and editors from around the world, both established and emerging.
The free newsletter will provide curated suggestions straight from Dua herself, including her favorite under-the-radar restaurants, nail salons, and up-and-coming artists she’s discovered during her travels. “I find great joy in sharing what I’ve learned about in different cities and love finding connections through shared experiences,” said the 26-year-old artist in a statement.
Additionally, Service95 will shine a light on grassroots activists and simplify complex global issues that can often feel overwhelming.
The creation of Service95 was inspired by Dua’s love for making lists and her organizational nature. She has a reputation for introducing her friends to hidden gems she’s discovered in her personal life.
With her new platform, she’s expanding that circle so that everyone can be part of the conversations that matter to her. “The more we share with each other, the closer we become, and the wider our circles grow,” continued the singer.
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This passion project truly embodies the essence of Dua Lipa. The name Service95 is a nod to the year of her birth, 1995, and her desire to be of service to her fans.
The platform’s podcast, aptly named At Your Service, will feature Dua Lipa interviewing high-profile guests in discussions about pressing global issues, extensive recommendations, and casual conversations among (extremely famous) friends.
Service95 is the perfect next step for the artist known for her fashion-filled Instagram photo dumps that provide followers with glimpses into her life. However, Service95 sets itself apart from platforms like Goop or Poosh. By amplifying grassroots voices and addressing political topics, Dua Lipa’s platform aims to be an accessible educational tool. As stated in a press release, Service95 is for anyone who is “curious about life” just like she is. Plus, who wouldn’t want to get their nails done at Dua Lipa’s favorite spot?